What is Aakarshan?
Aakarshan Gems & Jewellery is a brand that brings to you the luxury and allure of precious coloured gemstones in a world of niche jewellery. Each ornaments is handcrafted by Indian artisans, tell a story that of art, history, heritage and culture. Aakarshan crafts gems and jewels as a personification to your personality.
Aakarshan is a brand for those who appreciate the art in precious jewellery, for those who appreciate the beauty of imperfection and value the heritage and history every piece carries with itself.
Why Aakarshan?
Aakarshan, the word in itself denotes attraction, seduction towards the world of jewelry and gemstones. The aura these jewelleries possess is immensely engulfing. The irresistible urge of Aakarshan will welcome you to the opulent world of wearable art made by skillful karigars having a knack of intricate designs.
Art has its own language to speak and the astonishing designs at Aakarshan will make you want for more. As a couture jewelry we promise to deliver each craft with absolute delight that can be brought to life. The rich culture and diversified heritage we come from says a lot about our jewellery.
Are you ready to dive deep into this desirable divine luxury of wearable art? Learn moreThe World Of Coloured Gemstones
Not just the size, colour or cut some gemstones through time and history derive their value from their stories and who owned them. They hold power to change the course of history and have been so. Some gemstones and jewels have changed monarchies and started battles.
Gemstones are minerals, rocks or organic matter crystals that are chosen for their beauty, polished and crafted into ornaments to be adorned by you. What makes gemstones special are their colours, their rarity and association with history. Gemstones get their colour by absorbing all colours from the spectrum of light except the one that it reflects. Processed and finished gemstones are most sought after fashion ornaments.
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Meet The Founder
From a career in IT to a leap of faith in luxury gemstones, Shweta Pathak took inspiration from her father’s heirloom collection of coloured gemstones and created Aakarshan Gems & Jewellery.
She holds a degree in B.Tech (IT) and further went on to study Gemology from Jaishree Panjikar, Diamond Grading, and various other courses in the field of gems and jewelry from GIA India.
The brand Aakarshan is a labour of love by Shweta who left no stone unturned and visited various national and international markets, mines, trading centers, national and international shows to create an exquisite and luxurious brand.
-Shweta Pathak
Our Story
June 2014 :
- Launched a collection of fancy coloured diamond jewelry at Velvetcase.
October 2014 :
- Inaugurated our Jewellery Studio in Bhopal and hosted a grand exhibition in the same city.
October 2015 : Launched White Diamond Collection with Wear You Shine.
January 2016 : Launched White Diamond and Gemstones collection with Luxehues.
Events
- Tote on Turf Mumbai with Shyamal Bhumika and velvetcase – 2015
- India’s First Luxury Festival by Quintessentially in Delhi – 2016
- Silver partner with EWPC International Wedding Conference in Dubai- 2017
Top 7 Jewellery Designer of the Year 2016 –
- Retail Jewellery India Awards 2016
- Best Ring Design Under Rs. 2,50,000 – IJ , JJS Jewellers Choice Design
Awards by GIA 2017
- Precious Coloured Gemstone Jewellery of the Year 2017- Retail Jewellery India
Awards 2017 - Precious Coloured Gemstone Jewellery of the Year 2018 – Retailer Jewellery India .
Awards 2018
- Platinum Jewellery of the Year 2018 – Retailer Jewelle India Awards 2018
- Best Workwear Jewellery – Retail Jeweller India Awards 2019
- Precious Coloured Gemstone Ring – Retail
Jeweller India Awards 2019
- The Real Cut Finalists- Lakme Fashion Week 2019
Awarded as Entrepreneur of the year by WCRCINC 2020 *
- Awarded as Inspirational Brand of India by WCRCLeaders award to be facilitated in London 2020.
- Top 10 women Entrepreneur by Foebes India 2020-2021.
Why Choose AAkarshan?
Luxury is an aspiration, luxury is alluring, luxury is passion. Aakarshan, the word in itself denotes attraction, seduction towards the world of jewelry and gemstones. The aura these jewelleries possess is immensely engulfing. The irresistible urge of Aakarshan will welcome you to the opulent world of wearable art made by skillful karigars having a knack of intricate designs.
Our brand is for those who appreciate the art in precious jewellery, for those who appreciate the beauty of imperfection and value the heritage and history every piece carries with itself. Art has its own language to speak and the astonishing designs at Aakarshan will make you want for more. As couture jewelry we promise to deliver each craft with absolute delight that can be brought to life. The rich culture and diversified heritage we come from says a lot about our jewellery.
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